231 Sales Team

Steve Craver

Founder and Certified Coach

As founder and president of Communicate to Connect™ and creator of the 231® Sales System Training Program, Steve Craver has developed, coached and trained numerous business executives, including Fortune 500 CEOs, managers, sales professionals, analysts, and wholesalers.

Steve’s career in sales training and management spans a period of more than thirty years. He began by selling books door-to-door to fund his education at Western Carolina University, where he was pursuing a B.S. in psychology and a minor in speech communication. His interest in human behavior soon merged with his work in sales.

“The  231 success came from powering through multiple “ objections “and asking more questions to get to a pain point and eventually lead him to think about the idea of making a change that would benefit his clients.”

— Brian T., Wholesaler

Kate Stallings

Website Design

Kate Stallings is the owner of Kate Creative Media a Web Design & Marketing company located just outside Boston, MA with a new second location in Delray Beach, Florida. Her company specializes in building modern websites with a paired smart marketing strategy to ensure their clients see an increase in brand awareness and recieve in-bound qualified leads. Kate was named among the “Most Influential Entrepreneurs of 2019 As Compared to Amazon’s Jeff Bezos” on Yahoo Finance and Nasdaq. Her company is also the preffered web partner for BRAGB – The Builders and Remodelers Association of Greater Boston.Take a listen to Kate’s podcast series “The Take 5 Podcast – Web Trends in 5 Minutes or Less” on her website katecreativemedia.com.

“This process has been the biggest game-changer in my career. Ultimately, the 2-3-1 process has given me the tools to shorten the sales cycle in a simplified manner to help build strong outcomes for clients.”

— Chris S., Regional Vice President

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PH: (615) 538-8594

EM: info@231sales.com


Greater Nashville Area, TN


8am - 5pm
Monday - Friday

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